A well-built sales funnel is never complete until every part of it has been tested and optimized. For maximum success, marketers should dig deep and experiment with every customer interaction point. What follows is a brief guide that outlines what things are good to regularly test and optimize—including PPC, media buys, landing pages, and email campaigns. You don’t have to test everything all at once. Start with the marketing activity the produces the highest return and then work your way down.
Infographic showing the major concerns and solutions to battling shopping cart abandonment. Here are a few core interesting concepts:
Posted by Saumya Skr
As the term suggests, on page optimization includes those techniques that can be done on the pages of a website. On page optimization relate to those things that are within your control – i.e. the content of your website. On page optimization techniques help the search engine crawlers read the website content. A readable site helps to show quality and will result in higher ranked web pages.
Here are some more On Page techniques that may increase your website’s ranking on crawler-based search engines.
Posted by Stefan F. Schnabl, Product Manager, Google Analytics
Just as physical stores need to keep track of their sales and in-store visits, businesses with an online presence need to understand how visitors are interacting with their site. Google Analytics provides tools to help understand and evaluate these interactions. For example, if purchases are your key objective, Ecommerce tracking allows you to measure sales performance. Yet sales are just one possible goal—there are many other important interactions that may be valuable to your business, such as media plays, social connections, newsletter sign-ups, a minimum purchase value, or the amount of time spent on a screen. Using Goals, you can measure these types of engagement activities and track how these interactions help you to meet your larger business objectives.
Today, we’re announcing several updates to Goals in Google Analytics—including a new set-up flow, new templates, and new verification capabilities—to make it easier for you to measure customer behavior and evaluate your performance. These updates are now live in Google Analytics.
Younger consumers are most interested in personalized online grocery offers.
The UK has adopted online grocery shopping faster than many other markets worldwide. Verdict Research found that in 2012, 4.9% of food and grocery sales in the UK were made online. This is a small share, but significantly higher than the 1% of US grocery sales Booz & Company estimated happened online in 2012. Continue reading