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Accepting credit card payments is critical for ecommerce merchants. A payment provider should support a merchant’s payment needs, charge low fees, and scale as the business grows. Even though these requirements appear straightforward, it is not easy to choose a provider from the hundreds of options.

To get started with payments, a retailer needs to set up a merchant account, which is similar to a bank account and helps with the management of credit and debit card funds. There are different types of merchant accounts depending on if a retailer accepts credit and debit cards online, in physical stores, or both.

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A well-built sales funnel is never complete until every part of it has been tested and optimized. For maximum success, marketers should dig deep and experiment with every customer interaction point. What follows is a brief guide that outlines what things are good to regularly test and optimize—including PPC, media buys, landing pages, and email campaigns. You don’t have to test everything all at once. Start with the marketing activity the produces the highest return and then work your way down.

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Posted by Saumya Skr

As the term suggests, on page optimization includes those techniques that can be done on the pages of a website. On page optimization relate to those things that are within your control – i.e. the content of your website. On page optimization techniques help the search engine crawlers read the website content. A readable site helps to show quality and will result in higher ranked web pages.

Here are some more On Page techniques that may increase your website’s ranking on crawler-based search engines.

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